About Profit First

Nourish your numbers and grow your business


Helping you use Profit First to Grow, Thrive and Flourish your business

01. Strategic

We take a strategic approach to helping you put Profit First into your business by looking holistically at your current money management practices in order to transform your books and bring you a profit.

02. Professional

As certified Profit First Professionals, we are a member of an exclusive community of bookkeepers, accountants, and business coaches trained in the world-renowned methodology.

03. versatile

No client has the same needs and that’s why we are versatile in our approach to helping you see Profit First in your business. Our packages are versatile and our package fees are transparent.

Proven Success

Why Profit First?

Does your business survive from cheque to cheque? Do you have famine months followed by feast months? Have you forgone a proper wage since starting your business? Are you completely overwhelmed with the money-making side of your business that you’ve simply ignored your bookkeeping?

Whether you answered yes to one or all of these, we understand!

Profit First is a money management methodology designed to help you change money habits so that you can start to grow, thrive, and flourish your business.

A Professional Profit Keeper

tracy brockhoff nourish your numbers

Tracy Brockhoff brings with her more than 20 years of experience in small business. Her love of challenges, enthusiasm, sincerity, and commitment to learning and growth has created much impact over the years.

It was 5 years ago that her career changed course – when she completed her Cert IV in Bookkeeping, became a certified BAS agent and opened Books2BAS Services. This came about after working in accounts for a country mechanic, where she saw firsthand how bringing in experts was both costly and time-consuming.

As Tracy explains, “I spent hours of my own time to find solutions, but it made me realise that there were many businesses in the same situation and regardless of location, very few small to medium businesses were able to get the timely, expert help they needed.”

Ever since, Tracy has brought so much value to her clients in the South East and beyond, reducing their compliance and bookkeeping overwhelm in Xero, MYOB and QuickBooks Online, as well as simplifying processes so they can get on with what they do best.


Hear from the Profit First author, Mike Michalowicz 

Here’s how we can help

Profit First Coaching and Profit Keeping Support Services

Finding opportunities to maximise your business profitability

The Profit First money management methodology has revolutionised how many small business look at their financials. There are only a handful of certified Profit First professionals across Australia, who have undertaken the necessary training and certification to be able to help businesses not only achieve, but sustain profits, within their business.

Profit First is a behavioural way of managing money in your business. It works with your natural money managing tendencies instead of against them.

Choose to work with us in either a Profit First Coaching capacity, where we assess your business for profitability and then help you plan for profits. We then support you to meet your profit goals by giving you the tools, methods, and accountability.

Or choose to let us support your profitability and growth with Profit Keeping support packages. Our packages have various inclusions but you will always receive account reconciliation, bookkeeping, payroll support, end of financial year lodgements, taxation and BAS preparation and lodgement, and superannuation support. Find out more about the inclusions over on our Profit Keeping page.

Profit First Coaching

Tracy is a qualified Profit First Professional and as such can undertake a Profit First Assessment to reveal opportunities to maximise your profit. Your Profit First Assessment will be delivered within two weeks of receiving all the necessary financial information. 

Find out more

Profit Keeping Support

As a Profit First Professional, Tracy is concerned with one thing – making your business profitable and that includes paying yourself a wage! Profit Keeping support packages cover a range of financial support services including support for: reconciliations, bookkeeping, payroll, tax/BAS superannuation

Find out more

Download Our Profit First Overview

Learn the principles behind Profit First to help you get started quickly and simply. 

You'll receive the PDF via your nominated email address for instant download.

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