Hello! I'm Tracy
I help regional and rural businesses stop surviving and start thriving.
I'm a rural money coach and bookkeeper based in the Limestone Coast of South Australia. Grab a coffee and let me tell you a bit about why I do what I do.
I've been the person wondering where the money went
My first real education in cashflow didn't come from a textbook. It came from running a small farm and free range egg business in Kingston SE while raising young kids. On the outside, we were working hard and making money. Behind the scenes? Cashflow was unpredictable, seasonal, and stressful. I know exactly what it feels like to work long hours and still lie awake wondering how the money will stretch.
Later, I moved into admin and finance at a mechanic's workshop and started noticing the same thing happening everywhere around me. Regional businesses putting in real effort but struggling to get timely, affordable help. Bringing in experts was costly. Leaving things undone caused just as much stress. So I started solving those problems myself, and realised pretty quickly there were a lot of businesses in the same boat.
That's the thing about rural business. You're often doing everything yourself, in a place where support can be hard to come by. I wanted to change that.
I became a registered BAS Agent in 2014 and started Books2BAS Services. I spent years helping regional businesses get on top of their systems and breathe a bit easier. But I kept seeing something: getting the books in order helped, but it wasn't the whole answer. The real shift happened when people understood their money and cashflow in real time, not just in their reports or for ATO compliance.
So I became one of only a handful of Profit First Mastery members in Australia, rebranded to Nourish Your Numbers, and made it my mission to help rural and regional business owners build genuine financial confidence. Not just clean books. Real clarity. Real control. And yes, an actual wage.
These days I'm up early most mornings with a coffee. When I'm not in the numbers, you'll find me pretending I can garden or down at the beach with the dogs.
I've always loved the garden, and I've always found it mirrors what happens in business more than people expect. Both need regular tending to truly flourish. Both suffer when they're ignored. And both come back stronger when you know what you're doing and you give them what they need.
Seeds need planting with intention
Random planting gives random results. The same goes for your money. Profit First gives your cash a job from the moment it lands in your account, so nothing gets left to chance.
Regular watering beats panic flooding
A little attention each week does far more than one frantic catch-up session every six months. Consistency is where the magic is, in the garden and in your books.
Weeds don't pull themselves
If something's draining your cashflow or keeping you up at night, it won't fix itself. We find the problems together and sort them out before they take over.
Every garden has its own season
Rural life is seasonal. Your cashflow strategy should be too. I plan around your real business rhythms, not a one-size-fits-all approach built for someone else.
A few things I want you to know....
Profit isn't greedy
It's the fuel that gives you choices, freedom and resilience. You are allowed to build a business that pays you well.
When rural businesses thrive, everyone wins
Stronger businesses mean stronger families and stronger communities. That's why this work matters to me.
Money management is a skill, not a personality trait
No one should feel ashamed for not being taught the tools they need.
Money talk should be normal
My mission is to shift money mindsets and give rural businesses simple systems that actually work in the real world. No jargon required.
No more winging it. Just real support, clear numbers, and a system built for your business.
"A massive sense of gratitude and achievement experienced yesterday! Despite income transfers not being huge - it’s all distributed well and growing! You’re right - that does help! Thank you for your guidance"
~ Happy Client
Small team. Big commitment
Tracy Brockhoff
Founder · Rural Money Coach · BAS Agent
Profit First Mastery member, certified BAS Agent, and champion of rural business owners everywhere. Up early most mornings with a coffee, happiest in the garden, down the beach or deep in a client's numbers.
Dan Piper
Client Support Bookkeeper
The person who finds the thing everyone else missed. Dedicated tennis player, passionate spectator, and keeper of a small but opinionated flock of chickens. Happiest when the numbers add up and the score is in his favour.
QUALIFICATIONS & ASSOCIATIONS
If you want to know you're in good hands
Profit First Mastery Member
One of less than 5 in Australia
Certified BAS Agent
Registered since 2014
Xero Silver Partner
Xero focused bookkeeping
Institute of Certified Bookkeepers Member
Australian Bookkeepers Network Member
Real Talk: Straight to your inbox
Real stories, smart money tips, and the occasional “yep, same here” moment.
If you run a rural business and want your finances to feel a whole lot simpler, this is for you.
As a Profit First Professional, I am authorised by the trade mark owners to use and display the following registered trademarks: Profit First Professionals® and Profit First®. These trademarks may only be used and displayed by authorised licensees.
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